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(RED) Campaign

(RED)WIRE and Elle Magazine

(RED)™ is an ingenious idea that unites our incredible collective power as consumers with our innate urge to help others. (RED)™ is where virtue meets desire. Every dollar goes straight to Africa. Straight to the people who need it. Straight to keeping them alive so that they can go on taking care of their families and contribute socially and economically to their communities.

red jet films teamed with Waggener Edstrom Worldwide to create a b-roll/soundbite package for (RED)WIRE, the new online music magazine from (RED)™. It includes exclusive videos from (RED)WIRE artists U2, local Seattle band Death Cab For Cutie, Sting, Elvis Costello, Micheal Stipe from REM, John Legend and more. The Today Show, Extra, CNN and other television magazine shows aired the video.

With the Elle/(RED) partnership we also created an online video of behind the scenes footage of the Elle cover shoot with Gisele Bundchen, 14 of the 30 international Elle Magazine covers, footage of Scarlett Johansson on her trip with (RED)™ to Rwanda and sound with the editor of Elle France. The video which aired on Extra and the Insider focuses on behind the scenes video of Gisele’s cover shoot along with Elle covers from around the world and quotes from various editors. It has been placed all over the web including joinred.com and (RED)s blog.